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Why Niching Down Feels Scary
Why Niching Down Feels Scary (and How to Do It Without Losing Yourself) coaches identity mindset niche online business positioning practitioner business therapists Sep 08, 2026

Ask a room full of therapists and coaches what they find hardest about moving their work online, and niching will come up every time. Not the tech. No...

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Author
Jo-Anne Mac Millan | Transpersonal therapist, coach, and Kajabi Expert based in County Clare, Ireland

Jo-Anne Mac Millan

Jo-Anne's background is in Clinical Psychology, Transpersonal Therapy and Sound Therapy, with over 15 years in private practice. Now Jo-Anne supports heart-centred business owners and practitioners to build sustainable, soul-aligned online presences, without losing themselves in the process. She is a Kajabi Expert and Coach based in County Clare, Ireland.

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automation autumn behind the scenes burnout coaches coaching design identity kajabi kajabi tips launch planning mentoring mindset niche online business perimenopause platform explainer podcast positioning practitioner business practitioner wellbeing reflection self-care story support therapists