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Every November, without fail, I get some version of the same message. "I know I should be planning next year's content, but I don't even know where to...

Every product I've ever built has started with a question. Usually a very personal one. Usually something I was asking myself before I ever thought to...

Memberships come up in nearly every strategy conversation I have with clients, usually somewhere around the question "should I build a course, or shou...

Here's something nobody warns you about when you're planning to take your practice online. The visibility doesn't just bring clients, it also seems to...

There's a particular kind of nervous energy that shows up in the hour before you hit publish. Your course is built, your sales page is written, your e...

Sometimes the most useful thing a client says to you isn't the thing they intended as a revelation. It lands quietly, almost as an aside, and then som...

There's a particular stage in a practitioner's Kajabi journey that I recognise immediately. The site is built, the first product is live, the emails a...

Ask a room full of therapists and coaches what they find hardest about moving their work online, and niching will come up every time. Not the tech. No...

September has a particular kind of energy, doesn't it? There's something about the shift in light, the cooler mornings, the collective sense of a fres...

I want to tell you something I haven't talked about much publicly. Not because I'm particularly private, but because when you're in the thick of it, y...

There's a version of online business that runs quietly in the background, sending the right email at the right time, welcoming new members, following ...

There's a particular flavour of guilt that arrives when you're supposed to be resting.

You've closed the laptop, put the out-of-office on, and made a...