This question came in from a reader who has been on Kajabi for about eight months. She has a lovely site, a good programme, and a handful of happy clients. 'But,' she wrote, 'I feel like I built it and nobody came. How do I actually get found?'
Ah. The 'if you build it they will come' problem. Hollywood has a lot to answer for. Let's talk about how discoverability actually works.
How Do People Find a Kajabi Website?
Getting found online is not a Kajabi problem specifically; it's a visibility problem that every online business faces. But there are things you can do both inside and outside Kajabi to help.
Inside Kajabi: SEO basics
Every page on your Kajabi site has a 'SEO & Sharing' section where you can add a title tag and meta description, and make sure your page is set to 'public.' These are the signals that tell search engines what your page is about.
Fill them in using the words your ideal clients actually search for. Not 'transformational healing journey' but 'online therapy for anxiety' or 'Kajabi website designer Ireland.' Think about what someone would type into Google if they were looking for exactly what you offer.
Your Kajabi blog and newsletter
Regular, searchable content is one of the most effective long-term strategies for getting found. If you write consistently about the things your clients are Googling, search engines will start to send people your way over time.
Outside Kajabi: where most of the work happens
- Social media on the platforms where your clients actually spend time
- Guest appearances on other people's podcasts or newsletters
- Referrals from existing clients (still the most powerful thing of all)
- Networking, online and in person
- Speaking at events in your field
The honest truth about Kajabi discoverability
There is no quick fix. Visibility builds over time, with consistent effort in a small number of directions. The biggest mistake is spreading yourself across every platform and doing none of them well. Pick one or two channels. Show up there consistently. Be genuinely useful. That's the strategy.
